Hamari Kahaani
A Member of Healthy Kitchen!
2018 mein Kolhapur ki fertile zameen par shuru hua Swarnaras, ek passion project tha jiska aim tha har kitchen mein healthy sweeteners laana. Founders ne notice kiya ki India mein organic jaggery powder ki demand badh rahi hai, par supply authentic aur certified sources se nahi ho rahi thi. Is gap ko bharne ke liye, unhone tie-up kiya 50+ certified organic farmers ke saath, jo 250 hectares zameen par chemical-free kheti karte hain. Yahan ugne wali sugarcane ko traditional crushers aur natural clarifiers jaise lime, bhindi (okra) juice aur castor oil se process kiya jata hai—bilkul NO sulphur, NO phosphoric acid. Result? Ek aisa pure jaggery jo minerals, antioxidants aur asli desi swaad se bhara hota hai.
Maharashtra, Gujarat aur South India ke kitchens mein Swarnaras tezi se favourite brand ban gaya, aur 2021 se humne Dubai, Japan, aur Malaysia jaise markets mein third-party exports bhi shuru kar diye. Aaj har Swarnaras ka packet sirf ek product nahi, ek promise hai – healthier kitchens, happier farmers, aur ek sweeter planet ke liye.
Vision
At Swarnaras, our vision is to make every kitchen healthier by replacing refined sugar with nutrient-rich, organic jaggery that carries the goodness of nature and tradition. We aspire to create a world where conscious food choices become effortless, and where health, taste, and sustainability go hand in hand. By bringing the authentic sweetness of India to global households, we aim to strengthen the bond between farmers and families, ensuring that every spoon of Swarnaras not only nourishes people but also uplifts communities. Our ultimate dream is to build a future where organic living is a way of life, and Swarnaras becomes a trusted name for purity, wellness, and happiness.
Mission
At Swarnaras, our mission is to deliver 100% chemical-free jaggery products at truly pocket-friendly prices so that every household can embrace healthier sweetness. We are committed to expanding our farmer network, ensuring fair trade practices and sustainable income for those who nurture our fields. Innovation is at the heart of what we do, which is why we create convenient and modern formats like jaggery bites and chai premix to suit today’s fast-paced lifestyles. Beyond products, we also focus on educating consumers through blogs, workshops, and awareness campaigns about the health benefits of jaggery, empowering families to make better food choices every day.
Organic Sourcing
50+ certified farmers grow sugarcane naturally with compost & bio-manure, completely chemical-free.
Fresh Juice Extraction
Cane is crushed within 12 hours of harvest to preserve natural antioxidants & nutrients.
Natural Clarification
Only lime, bhindi (okra) juice & castor oil are used – absolutely NO sulphur or chemicals.
Traditional Processing
Juice is slow-simmered in cast-iron pans to retain iron, calcium & magnesium, then stone-ground into fine organic jaggery powder.
Quality & Sustainability
Each batch undergoes lab tests for purity, and eco-friendly kraft paper packaging keeps it fresh while reducing plastic waste.
Meet Our Team
Behind Swarnaras’s success is a passionate team of farmers, food technologists, quality experts, and dreamers.
John Doe
Founder & CEO
With 20+ years in the organic food industry, Ramesh leads our vision of purity and sustainability.
John Doe
Head of Quality
Priya ensures every product meets the highest organic and hygiene standards.
John Doe
Operations Manager
Amit manages our supply chain and farmer relationships to ensure consistent quality.